This incarnation of the popular Hasbro toy was developed for television by Lauren Faust who is famed for her work on two of Cartoon Network's noted franchises The Powerpuff Girls and Foster's Home for Imaginary Friends on all of which she worked with their creator and her husband Craig McCracken.
"For what im seeing the demographic is 7-13 year old girls and 18-26 year old males.... I don't know why either"